---
title: Hasbro Hit by Cyberattack, Affecting Peppa Pig and Transformers Operations
description: Hasbro confirms cyberattack affecting brands like Peppa Pig and Monopoly, possibly delaying deliveries. SEC notified amid ongoing retail breaches.
canonical_url: https://codekeeper.co/ticker/hasbro-cyberattack-affects-brands-delays-deliveries
---

# Hasbro Hit by Cyberattack, Affecting Peppa Pig and Transformers Operations

Hasbro confirms cyberattack affecting brands like Peppa Pig and Monopoly, possibly delaying deliveries. SEC notified amid ongoing retail breaches.

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By Content Team Apr 4, 2026

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Toy giant Hasbro confirmed hackers breached its network on March 28, affecting brands like Peppa Pig, Transformers, Monopoly, and Dungeons & Dragons. The company's websites displayed error messages Wednesday afternoon, with Hasbro warning the attack could delay product deliveries for several weeks. The 103-year-old entertainment company filed notice with the SEC but hasn't revealed whether hackers remain in their systems or if customer data was compromised. Hasbro took swift action by taking some systems offline while keeping business operations running. This attack follows a wave of recent cyber incidents hitting major retailers including M&S, Co-op, and Jaguar Land Rover in what became the UK's costliest cyber event. **Source:** [BBC News](https://www.bbc.com/news/articles/cx24e1nryn9o)

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