---
title: Hackers Steal Data from 7.4 Million Gucci, Balenciaga, and Alexander McQueen Customers
description: Shiny Hunters breach exposes 7.4M luxury brand customers' data, sparing financial info, but risking future scams.
canonical_url: https://codekeeper.co/ticker/shiny-hunters-breach-luxury-brands-data
---

# Hackers Steal Data from 7.4 Million Gucci, Balenciaga, and Alexander McQueen Customers

Shiny Hunters breach exposes 7.4M luxury brand customers' data, sparing financial info, but risking future scams.

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By Content Team Sep 16, 2025

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Cybercriminals calling themselves Shiny Hunters have stolen personal data from potentially 7.4 million customers of luxury brands Gucci, Balenciaga, and Alexander McQueen. The April breach exposed names, email addresses, phone numbers, home addresses, and total spending amounts—with some customers having spent $30,000-$86,000 at these stores. Parent company Kering confirmed the attack but says no financial information like credit card details were compromised. The hackers demanded a Bitcoin ransom in June, which Kering refused to pay following law enforcement advice. The spending data is particularly concerning as it could make high-value customers targets for future scams. This attack was part of a broader wave hitting luxury brands including Cartier and Louis Vuitton. **Source:** [BBC](https://www.bbc.com/news/articles/crl5j8ld615o)

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