Jaguar Land Rover Sales Plummet 43% After Cyber Attack and US Tariffs

Jaguar Land Rover faces a £500M loss after cyber attacks, factory shutdowns, and tariff woes hit Q4 2024 sales.

Jan 9, 2026

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Jaguar Land Rover's sales crashed in the final quarter of 2024, with wholesale volumes dropping 43.3% to 59,200 vehicles. The British carmaker was hit by a devastating cyber attack in late August that forced factory shutdowns across the UK, Slovakia, Brazil, and India through September, pushing the company into a nearly £500 million quarterly loss.

Production didn't return to normal until mid-November, creating a global distribution backlog. US tariffs on JLR exports added to the pain, while retail sales fell across all markets - North America down 37.7%, Europe 26.9%, and the UK 13.3%. The company's much-hyped electric Jaguar relaunch faced online criticism, and design boss Gerry McGovern departed after defending the controversial marketing campaign.

Source: The Guardian

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